Wednesday, April 23, 2008

Blik: The Saddest Slogan

What's not to love about a company that does something new, allowing people to reimagine their living space as art while still being accessible? That gives opportunity to new artists through a partnership with Threadless? That makes, lets face it, a kickass product?

How about the tagline that accompanied my recent purchase:

Blik. No More Forever.

I understand what they are getting at. Art that you can remove when you are tired of it. Some of it can even be reapplied to new surfaces. But still... "no more, forever." That conjures a very specific image for me, one of the most heart-wrenching speeches ever given:

I want to have time to look for my children
And see how many of them I can find.
Maybe I shall find them among the dead.
Hear me, my chiefs, I am tired.
My heart is sad and sick.
From where the sun now stands

I will fight no more forever.

Some words just make bad slogans.

Update: Maybe they've heard this already. While my print packaging contained the slogan, it doesn't seem to appear on their website. Hey Blik: pay for new printing. Thank you.

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